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Window: Tue 30 Jun – Sun 12 Jul · Cadence: 4 feed posts/week + 2 Reels + Stories. Every post is tagged by pillar: EDU · SHOWCASE · PEOPLE · CULTURE · PROOF · CTA.
| Day | Format | Pillar | Topic |
|---|---|---|---|
| Tue 30 | Carousel | EDU | 5 merch mistakes brands make at Crop Over |
| Wed 1 | Reel (Nathaniel VO) | CULTURE | The Alvasco Voice → 6-product montage |
| Fri 3 | Image | SHOWCASE | Cooler bags hero → "Merch that lasts past the fete" |
| Sat 4 | Image | PEOPLE | Meet the founder → Avinash |
| Day | Format | Pillar | Topic |
|---|---|---|---|
| Mon 6 | Carousel | PROOF | Brands we've dressed (Banks, Carib, BWA, Food & Rum) |
| Wed 8 | Reel (Nathaniel VO) | SHOWCASE | "Blank to branded" transformation |
| Fri 10 | Carousel | CTA | Crop Over merch checklist → link in bio |
| Sat 11 | Image/Reel | PEOPLE | Meet The Team → "The faces behind your brand's merch. |
Short test, ~20 seconds, natural relaxed pace:
"Crop Over doesn't wait, and neither does your brand. From the cooler by the bar to the bandana on the road, if it's branded right, people remember who brought the vibe. That's what we do at Alvasco - your brand, everywhere the fete goes. Let's make this season yours."
Alvasco is a Caribbean creative partner that brings the energy → confident and warm, culturally fluent, premium but human. We serve the region's biggest brands and the smaller ones chasing big, and we make every brand show up like it matters.
Confident · Warm · Culturally fluent · Helpful · Proud of the work. People-forward → real faces, a real voice, real results.
Speak like a sharp local creative, not a corporate brochure, not a hype-man yelling. Lead with the customer's win, use real Caribbean moments as the stage, keep it premium.
Nathaniel records the video voiceovers - a real Alvasco voice, authentic and on-brand. Text + soca for posts that don't need narration. No more generic AI voice.
