Two paths for Island Tote
Two paths for Island Tote, side by side.
Instead of describing the difference between $500 and $1,700, I built and recorded both. Watch each walkthrough below, and pick what feels right for where Island Tote is heading.
Functional Foundation
A clean, working storefront. Solves the basics: shows the product, takes orders, looks professional. Limited to what $500 can realistically deliver.
- Customised existing Shopify theme (not a custom build)
- Homepage with hero, product grid, and footer
- All four products on display (Tote, Charms, Divider, Purse)
- Mobile responsive layout
- Basic about and contact pages
- Shopify Markets enabled (multi-currency)
- No custom bag configurator
- No Mother's Day bundle / promotional mechanics
- No editorial founder story section
- No reviews distribution / verified badges
- No "Engineered on the island" technical section
- No editorial brand voice / lifestyle copywriting
Brand Experience
A full e-commerce experience built to convert international buyers. The kind of site that makes Bogg, Aloha, and Beis customers stop scrolling and click "shop".
- Fully custom Shopify theme (built ground-up for the brand)
- Interactive bag configurator (size, colour, engraving, charms)
- "Shop the full range" section with all four products
- Mother's Day bundle section with promo mechanic
- Editorial hero with lifestyle imagery and brand voice
- Full reviews system (rating distribution, verified badges)
- Founder story section ("Hi, I'm Kerrie")
- "Engineered on the island, built for decades" feature
- Lookbook gallery + #island_tote UGC grid
- Marquee, micro-interactions, sticky CTAs
- Mobile-first, fully responsive across every breakpoint
- Shopify Markets + multi-currency built in
Both will work. Only one will scale.
The $500 build solves the immediate problem of having a working international site. The $1,700 build sets up Island Tote to compete with Bogg, Aloha, and the global beach-bag market.
Whichever you pick, I'll make sure it ships on time and looks pixel-perfect on every screen 🌴
